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The wig guide

Everything worth knowing before you choose. Written plainly, by people who would rather you buy the right one the first time.

Most wig sites explain constructions in language that only helps you if you already understood it. This page assumes you do not, and that is a perfectly reasonable place to start.

Part one

The five constructions

Construction means how the cap is built and how much lace it has. It decides where you can part your hair, and it is the single biggest factor in what a wig costs.

4×4 Lace Closure

A four inch by four inch panel of lace at the front. You part within that panel, usually down the middle or slightly off centre, and the part stays where you put it.

Choose this if you wear the same part every day and want the simplest, most affordable way into human hair. It is our least expensive construction at every length.

5×5 Lace Closure

The same idea with a wider panel. That extra inch each way gives you meaningfully more room to move the part around.

Choose this if you like the simplicity of a closure but want some freedom in where the part sits.

13×4 Lace Front

Lace running thirteen inches across the front, ear to ear, and four inches back. You can part anywhere along the front hairline, and you can pull hair away from the face without exposing the cap.

Choose this if you want to change your part depending on the day.

13×6 Lace Front

The same width, but six inches deep instead of four. That extra depth lets you part much further back on the head, which is what makes a deep side part or a pushed-back style look convincing.

Choose this if you want a deep part, or you want the front to read as scalp from more angles.

Full Lace

Lace throughout the entire cap rather than just at the front. This is the only construction that lets you wear it genuinely up: a ponytail, a bun, hair pulled back off the neck.

Choose this if you want to wear your hair up, or you want no restriction at all on how you style it. It is our most expensive construction, and the reason is simply how much more work goes into hand-tying an entire cap.

A note on terminology

4×4 and 5×5 are closures. 13×4 and 13×6 are lace fronts. Some sellers use the words interchangeably. They are not the same thing, and the difference affects both price and what you can do with the hair.

Part two

The five textures

Body Wave, Loose Wave and Deep Wave are three different textures. Anywhere that lists them as one thing called wavy is not telling you what you are buying.

Bone Straight

Poker straight from root to end with a high shine. No bend, no wave. The sleekest option we carry and the one that reads most polished in a professional setting.

Body Wave

An open S-shaped wave running through the length. Enough movement to look natural, not so much that it needs managing. The most versatile texture we sell, and the one most people are happiest with if they are unsure.

Loose Wave

Looser and airier than body wave. The wave opens as it falls, which gives it a relaxed, undone quality rather than a styled one.

Deep Wave

A tighter, more defined wave with real depth and fullness. It holds its pattern well and reads clearly as texture rather than as styling.

Curly

A full, defined curl with spring to it.

Curl draws up, and this matters

A curly or deep wave wig measured at 20″ will wear noticeably shorter than a bone straight wig measured at 20″, because the curl pattern shortens the visible length. If you want curly hair that falls to a particular point, order longer than the number you have in mind. Ask us and we will tell you how much longer.

Part three

Choosing a length

Inches are abstract until you see where they land. Roughly, on an average frame:

LengthRoughly where it fallsNotes
8″Chin, or just aboveOur shortest. A sharp, cropped bob.
10″Chin to jawClassic bob territory.
12″Jaw to just belowThe most popular bob length.
14″CollarboneLongest length that still reads as a bob.
16″Collarbone to shoulderOur bobs stop here.
18″ShoulderWhere longer styles begin.
20″Just below shoulderA very common choice.
22″UnderarmNoticeably long.
24″Mid-backStatement length.
26″ to 30″Mid to lower backOur longest. Heavier to wear.

These are approximate. Where a length lands depends on your height and where the cap sits on your head, so treat this as a guide rather than a promise.

Bobs stop at 16″

Every bob we make runs from 8″ to 16″. Past sixteen inches it is no longer a bob, so we do not sell one and call it that.

Regular wigs run the whole range

Our regular styles run from 8″ to 30″. A regular wig can be short. It does not have to start long, and we have not restricted them that way.

Measuring your head

Take a soft tape measure and run it around your head where the wig will sit: across the front hairline, above the ears, and around the back at the nape. Keep it snug but not tight.

Cap sizeCircumference
Small21 to 21.5 inches
Medium22 to 22.5 inches
Large23 to 23.5 inches

Medium fits most people. If you land between two sizes, choose the smaller one, because every cap has adjustable straps that take it in but nothing that lets it out.

Caring for your wig

Washing

Wash every ten to fifteen wears, or sooner if you are wearing it through long shifts. Use cool water and a sulphate-free shampoo. Work downward, never in circles, because circular motion is what causes tangling at the cap.

Drying

Blot with a towel, never wring. Air dry on a wig stand rather than flat, which keeps the cap in shape.

Storing

On a stand or in the box it came in. Not stuffed in a drawer, and not left in a hot car, which is harder on hair than most people realise.

Heat

It is human hair, so it takes heat. But heat is cumulative and this hair is not growing back, so use the lowest setting that does the job and always use a heat protectant.

Sleeping

Take it off. If you must sleep in it, braid it loosely and use a satin bonnet or pillowcase. Cotton pulls moisture out of hair and creates friction all night.

Still deciding?

Answer five questions and we will point you at something specific, or write to us and ask. We would rather help you choose correctly than process a return.